Providing tailored
solutions to help your
business grow and thrive.
Helping you identify what is lacking and implementing
solutions that work.
Services tailored for business
fractional sales leadership
Strategic Leadership, Scaled to Your Stage
You don’t always need a full-time sales
director. But you do need strategy, structure, and someone who can lead from the front.
I step in as a fractional sales leader to design your sales operations, manage teams, implement reporting cadence, and directly contribute to revenue. Whether you're pre-Series A or scaling into new regions, I help shape a sales culture rooted in
accountability, performance,
and clarity.
Key Deliverables:
- Define sales playbooks, cadences, and KPIs
- Manage and mentor reps or
account leads - Align sales with marketing and product teams
- Deliver actionable insights to founders and leadership
Ideal For:
Startups and scaleups lacking sales
leadership bandwidth or entering a new growth phase.
go-to-market strategy
Market Entry, Product Launch & First-Mover Momentum
Launching a new ad product or entering a new region? I’ll help you bring it to market with impact.
From validating market fit to defining
positioning, crafting decks, and aligning sales enablement, I plug into your
leadership team to ensure your go-to-market strategy has a clear message & measurable outcomes.
How I Help:
- Segment the market and define key personas
- Articulate a compelling value proposition
- Create outbound strategy and collateral
- Align GTM execution with product roadmap
Ideal For:
Ad tech, SaaS, or data-driven
companies building their first
commercial roadmap—or pivoting into new spaces.
team building and Training
Sales Teams Built to Deliver
Building high-performing teams is one of my specialties. I’ve recruited, trained, and led commercial teams across Europe; often as the “first boots on the ground.”
I help companies build scalable
structures with clarity around goals,
responsibilities, and culture. I also offer team coaching and training.
Support Includes:
- Recruiting playbooks, interview
support, onboarding workflows - Interim team management during growth or transition
- Sales & publisher training
(pitching, negotiation, funnel management) - Remote and hybrid team
collaboration frameworks
Ideal For:
Companies in transition—hiring fast,
entering new markets, or needing help
turning good hires into great contributors.
publisher acquisition and growth
Grow the Right Supply—Sustainably
Publisher development is more than
outreach; it's about long-term alignment.
I help ad tech companies and platforms identify, connect with, and convert
high-quality publishers across mobile, CTV, gaming, and web.
My approach blends research,
relationship-building, and negotiation, resulting in sustainable partnerships & higher yield.
What I Offer:
- Build or refine your publisher
targeting strategy - Develop outreach sequences, pitch materials, and positioning
- Lead initial calls and negotiations
- Advise on pricing models,
rev-share terms, and integration paths
Ideal For:
Platforms launching in new verticals or
looking to upgrade the quality of their
publisher base.
mobile & programmatic strategy
Navigate Complexity. Maximize Yield.
I’ve spent two decades in mobile
performance, programmatic display, and app monetization.
Whether you're refining your DSP,
expanding CTV inventory, or optimizing
waterfall mediation, I bring strategic clarity to your product mix and
monetization framework.
From SSP alignment to header bidding
to hybrid programmatic / direct deals, I help you make informed, revenue-
driving choices.
Areas Covered:
- Mobile performance ad strategy (user acquisition, CPI, CPA)
- Programmatic pricing and deal
structures (PMPs, open RTB) - Demand-side & supply-side integrations
- Publisher yield optimization strategies
Ideal For:
Ad platforms, publishers, and exchanges navigating monetization complexity.
specialised recruitment
Build a Team That’s Fit for Purpose. Not Just a Seat to Fill
In fast-moving industries like ad tech, mobile media, and digital publishing, hiring the wrong person is costly —not just financially, but strategically. You don’t just need more hands. You need specialists who can
execute, align with your culture, and help move the business
forward from day one.
Having built and led cross-functional teams across Europe, including
opening offices, making first hires, and
scaling from scratch, I know what
excellence looks like and help you find the right people the first time.
What I Offer:
- Clarify outcomes, not just job descriptions
- Tap into trusted networks across sales, ad ops, and publisher partnerships
- Conduct strategic,
scenario-based interviews to gauge true capability and cultural fit - Help structure their first 30–90 days to ensure early traction
Ideal For:
Founders or revenue leaders scaling teams with limited in-house hiring
support—or companies transitioning into new markets and verticals who need trusted people on the ground.
WHAT OTHERS SAY
Former Team Member at Thirdpresence
“Robert is a true professional with a great business acumen and a drive to succeed. He was an excellent manager, always providing support and guidance to the team.”
Robert’s strategic leadership was
instrumental in scaling our publisher revenue. His deep understanding of the ad tech
landscape and ability to build strong partnerships made a significant impact.”
Colleague at
Mojiva
"A sharp, reliable sales leader who knows how to hit the ground running. Robert’s insights and execution helped us navigate complex markets effectively.”
Partner at
TradeDoubler
Trusted by
Why You Should Work With Me
01
Experiened Team
Our fractional sales and strategy experts have over two decades of experience.
02
Tailored Solutions
Customised consulting services to meet your unique business needs
03
Proven Strategies
Implement effective sales and management strategies for consistent growth
04
Proven track record
Having worked with over 500 clients, you can be assured of results
Let's grow your business
Telephone: +44 797 6350447
E-mail: rjdkelly@gmail.com
Address: Wandsworth, London, SW18 2NL, United Kingdom