Providing tailored 
solutions to help your 
business grow and thrive. 

Helping you identify what is lacking and implementing 
solutions that work. 

Services tailored for business

fractional sales leadership

Strategic Leadership, Scaled to Your Stage

You don’t always need a full-time sales 
director. But you do need strategy, structure, and someone who can lead from the front

I step in as a fractional sales leader to design your sales operations, manage teams, implement reporting cadence, and directly contribute to revenue. Whether you're pre-Series A or scaling into new regions, I help shape a sales culture rooted in 
accountability, performance, 
and clarity.

Key Deliverables:

  • Define sales playbooks, cadences, and KPIs
  • Manage and mentor reps or 
    account leads
  • Align sales with marketing and product teams
  • Deliver actionable insights to founders and leadership

Ideal For:
Startups and scaleups lacking sales
leadership bandwidth or entering a new growth phase.

go-to-market strategy

Market Entry, Product Launch & First-Mover Momentum

Launching a new ad product or entering a new region? I’ll help you bring it to market with impact

From validating market fit to defining 
positioning, crafting decks, and aligning sales enablement, I plug into your 
leadership team to ensure your go-to-market strategy has a clear message & measurable outcomes.

How I Help:

  • Segment the market and define key personas
  • Articulate a compelling value proposition
  • Create outbound strategy and collateral
  • Align GTM execution with product roadmap

Ideal For:
Ad tech, SaaS, or data-driven 
companies building their first 
commercial roadmap—or pivoting into new spaces.

 

team building and Training

Sales Teams Built to Deliver

Building high-performing teams is one of my specialties. I’ve recruited, trained, and led commercial teams across Europe; often as the “first boots on the ground.” 

I help companies build scalable 
structures with clarity around goals, 
responsibilities, and culture. I also offer team coaching and training.

Support Includes:

  • Recruiting playbooks, interview 
    support, onboarding workflows
  • Interim team management during growth or transition
  • Sales & publisher training 
    (pitching, negotiation, funnel management)
  • Remote and hybrid team 
    collaboration frameworks

Ideal For:
Companies in transition—hiring fast, 
entering new markets, or needing help 
turning good hires into great contributors.

publisher acquisition and growth

Grow the Right Supply—Sustainably

Publisher development is more than 
outreach; it's about long-term alignment

I help ad tech companies and platforms identify, connect with, and convert 
high-quality publishers across mobile, CTV, gaming, and web. 

My approach blends research, 
relationship-building, and negotiation, resulting in sustainable partnerships & higher yield.

What I Offer:

  • Build or refine your publisher 
    targeting strategy
  • Develop outreach sequences, pitch materials, and positioning
  • Lead initial calls and negotiations
  • Advise on pricing models, 
    rev-share terms, and integration paths

Ideal For:
Platforms launching in new verticals or 
looking to upgrade the quality of their 
publisher base.

mobile & programmatic strategy

Navigate Complexity. Maximize Yield.

I’ve spent two decades in mobile 
performance, programmatic display, and app monetization.

Whether you're refining your DSP, 
expanding CTV inventory, or optimizing 
waterfall mediation, I bring strategic clarity to your product mix and 
monetization framework

From SSP alignment to header bidding
to hybrid programmatic / direct deals, I help you make informed, revenue-
driving choices.

Areas Covered:

  • Mobile performance ad strategy (user acquisition, CPI, CPA)
  • Programmatic pricing and deal 
    structures (PMPs, open RTB)
  • Demand-side & supply-side integrations
  • Publisher yield optimization strategies

Ideal For:
Ad platforms, publishers, and exchanges navigating monetization complexity.

 

specialised recruitment

Build a Team That’s Fit for Purpose. Not Just a Seat to Fill

In fast-moving industries like ad tech, mobile media, and digital publishing, hiring the wrong person is costly —not just financially, but strategically. You don’t just need more hands. You need specialists who can 
execute, align with your culture, and help move the business 
forward from day one.

Having built and led cross-functional teams across Europe, including 
opening offices, making first hires, and 
scaling from scratch, I know what 
excellence looks like  and help you find the right people the first time.

What I Offer:

  • Clarify outcomes, not just job descriptions
  • Tap into trusted networks across sales, ad ops, and publisher partnerships
  • Conduct strategic, 
    scenario-based interviews to gauge true capability and cultural fit
  • Help structure their first 30–90 days to ensure early traction

Ideal For:
Founders or revenue leaders scaling teams with limited in-house hiring 
support—or companies transitioning into new markets and verticals who need trusted people on the ground.

WHAT OTHERS SAY

 Former Team Member at Thirdpresence

“Robert is a true professional with a great business acumen and a drive to succeed. He was an excellent manager, always providing support and guidance to the team.”

 

Robert’s strategic leadership was 
instrumental in scaling our publisher revenue. His deep understanding of the ad tech 
landscape and ability to build strong partnerships made a significant impact.”

Colleague at 
Mojiva

"A sharp, reliable sales leader who knows how to hit the ground running. Robert’s insights and execution helped us navigate complex markets effectively.”

Partner at 
TradeDoubler

Trusted by

Why You Should Work With Me

01

Experiened Team

Our fractional sales and strategy experts have over two decades of experience.

02

Tailored Solutions

Customised consulting services to meet your unique business needs

03

Proven Strategies

Implement effective sales and management strategies for consistent growth

04

Proven track record

Having worked with over 500 clients, you can be assured of results

Let's grow your business

Telephone: +44 797 6350447

E-mail: rjdkelly@gmail.com

Address: Wandsworth, London, SW18 2NL, United Kingdom

I hereby agree that this data will be stored and processed for the purpose of establishing contact. I am aware that I can revoke my consent at any time.*

* Indicates required fields
Thank you! We will get back to you as soon as possible.

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.