Is Your Business Ready for the UK Market?
- Energise your sales strategy.
- Refine your go-to-market plan.
- Step in with conscious leadership.
Step in with clarity, energy,
and a go-to-market plan that works.
As a fractional sales leader and
consultant, I specialize in driving growth and solving business
development bottlenecks.
Helping Companies to:
- Set-up operations in the UK
- Launch and expand sales operations
- Refine sales strategies
- Build publisher relationships from scratch
- Maximize monetization across mobile, gaming, and CTV
- Refine go-to-market strategies for new products or markets
Ways we can work together
Fractional Sales
Leadership
Lead your sales team without a full-time hire.
I help you build process, accountability, and results.
go-to-market
strategy
Entering a new market?
Launching a new product?
Ensuring you shape messaging, partnerships, and execution.
team building &
training
Need to recruit or upskill your sales or publisher teams?
I’ve built and led cross-functional, multicultural teams in the UK and Europe.
publisher acquisition
& growth
From first-touch outreach to long-term
monetization, I'll help you grow your publisher base with focus and credibility.
mobile & programmatic
strategy
With deep roots in mobile and programmatic ecosystems, I advise on platform fit, yield, and innovation.
specialised
recruitment
With a specialised business, you need
specialists to compliment and build your team.
I help you identify and screen candidates to
ensure a perfect fit.
Ready to Accelerate your Growth?
What my clients say
Frederic Marthoz Baro | VP - Lotame
“Rob is a well-known person in the mobile industry. He is extremely well connected, an excellent public speaker and has got an in-depth knowledge of the technology and companies in the ecosystem. On top of that he is a pleasure to work with!”
Ken Leren | Former CEO Marketing Town
"Working with Rob has been an absolute privilege. He brings a rare combination of deep strategic insight and genuine empathy to the table. His ability to connect with people, understand complex dynamics, and add thoughtful nuance to any conversation makes him an invaluable asset in any leadership context. Beyond his expertise, he’s simply a great person — kind, grounded, and always willing to support those around him."
5
countries and counting
12+
clients served
20+
years of experience
4 Reasons You Should Work With Us
01
Hands-on Experience
With over 20 years online and sales
management experience, I bring a wealth of hands-on experience and in-depth industry information.
02
Proven track record
Having worked with over 12 clients, you can be assured of results.
03
Implementable Strategies
Implement effective sales and management strategies for consistent growth. Whether you are based across Europe, North America, China, Israel or the UK, I will be able to guide you to real results.
04
Tailored Solutions
Customised consulting services to meet your unique
business needs. Whether it is developing sales and GTM strategies, recruitment and staff
management, board advisory, targeted short
term sales resource or publisher/supply
recruitment amongst overs, I provide solutions
tailored to your needs.
Robert Kelly - Your Strategic Partner for Business Growth
With over 20 years in digital advertising,
programmatic, mobile and
publisher development.
I’ve led sales teams, opened markets, built
revenue pipelines, and launched offices for
global ad tech firms.
Today, I work flexibly - fractionally or as a
consultant to help businesses like yours
scale smart and monetize better.
Whether you’re a startup entering new markets
or a publisher looking to maximize yield,
I bring grounded expertise and immediate impact.
I am also an avid traveller and writer.
Have a look here to get to know the real me.
A few Successful Projects
01
Scaled Thirdpresence’s premium publisher base across games, CTV, and web.
02
Led PapayaMobile Europe to $200K+ monthly revenue, pivoting to emerging markets.
03
Helped NinaData bring an AI-powered contextual ad product to market.
04
Built TradeDoubler’s first publisher sales team—landing partnerships with Telegraph, Shazam, and more.
Why Choose Loritaur?
01
Experienced Team
Our fractional sales and strategy experts have over two decades of experience.
02
Tailored Solutions
Customized consulting services to meet your unique business needs.
03
Proven Strategies
Implement effective sales and
management strategies for consistent growth.
04
Market Knowledge
In-depth knowledge of the UK market, knowing what works to make a success of your business.
Contact us
Telephone: +44 797 6350447
E-mail: rjdkelly@gmail.com
Address: Wandsworth, London, SW18 2NL, United Kingdom